Not sure where to begin with social media, some law firms dabble in Twitter or LinkedIn, may run a blog, or rely on a couple of partners who have an emerging online presence. Sound OK? Not really. The result of an unfocused approach is usually three or four lackluster channels which may not complement each other and don’t say much about the firm, other than it has failed to grasp the online market. Fortunately, the advent of social media has led to virtually free marketing an

Want to know how to build a brand? Ask Jimmy Nguyen. And you don’t need his auspicious last name—pronounced “WIN”—to do it. If you know Nguyen, you know he is relentlessly positive, a crazy energetic overachiever, loves the color orange, and is a strong advocate for diversity and LGBT rights. And if you don’t know him, you should. Nguyen is a Davis Wright Tremaine wunderkind partner who was often dubbed the ,“gay Vietnamese Oprah” by friends in the legal community. Turns out,

There are a lot of different ways to “do” Twitter. The trick is to find a style that works for you. Wisconsin Gov. Scott Walker is admittedly on the fringe when it comes to Twitter. He tweets a lot about his lunch. Apparently, this guy loves ham and cheese sandwiches. I mean, he loves them. Sometimes he eats two a day. He has possibly the most boring feed of any public figure on Twitter. And yet, it works. As far as his personal brand, he is wildly successful and well-loved.

OK, big confession up front. I am ripping off most of this content (OK, all of it) from my friend and colleague, social media guru Janet Fouts. Though I’ve wasted an enormous amount of time on Twitter for years (like, seriously), I’ve recently taken her training and she is the best. Janet Fouts: Social Media Marketing Rock Star She advocates a more mindful approach to marketing, especially through social media. I’ve taken her wisdom and summarized it into the following bullet