Now that your social media accounts are live, how do you develop a strategy? There’s a general misconception among small professional service firms that you can establish a few social media accounts and, so long as they have your firm’s information and a few intermittent posts about relevant issues, you’re golden. But unfocused or sloppy content creation is useless. Other than establishing that your firm has a digital pulse, it doesn’t help your business. Any content strategy

So you’ve decided your casual approach to social media needs some structure. (Remember: Stick to the “Big Three” for your business’ social media presence.) Using my advice, you’ve created Facebook, Twitter and LinkedIn accounts for your business. Now what? How do you ensure consistency in management? You need to create social media guidelines to govern your business’s rules, online branding, and response decisions across platforms. Once you create a framework, you can then de

We’re all guilty of it. All of your friends tell you that you’re Hi-LARious, so you craft a delightful witticism and drop it right into your blog post or Facebook feed. You speak at an event or in an interview and throw a few hooks in with your one-two punch. Everyone enjoys a little sarcasm or a cute quip, right? Wrong. Very wrong. Danger, Will Robinson. Unless you’re a comedian or a professional writer, don’t lay on the funnies. There’s a reason those guys are paid the big

Reddit. Digg. Wiki. Youtube. Wordpress. Quora. Instagram. Each year, the list of social media outlets grows. It’s easy to become bogged down deciding which new site to include in your marketing strategy. This flower’s petals are about to fall off from the weight. What to do? Stop wasting your time. Unless you have a full-time social media or digital brand manager, trim the fat. If your focus is B2B professional services marketing, stick to the Big Three: Facebook (1.44 billio