This post originally appeared on PinHawk Blog on October 22, 2015. The Legal Marketing Association’s annual LMA Tech conference can be a tsunami of information. While just a quarter of the size of the annual LMA meeting, it is jam-packed with multiple tracks featuring presentations from those at the top of the industry. Each year, data continues to show that attorney bio pages are the most popular pages of a firm or attorney’s website. In-house counsel go there first when res

As a lawyer, all of your digital transmissions are subject to the Rules of Professional Conduct (for the purposes of this post, see CA Rule 1-400 Advertising and Solicitation). The New York State Bar Association has gone so far as to release its own handbook for attorney social media behavior, and other states are not far behind. Moreover, your firm may have its own social media and public relations guidelines further restricting your online activities. As all social media tr

How do you target followers and grow your network on Twitter or Instagram? Implement a hashtag strategy. Pick one to five buzzwords summing up your post’s main topics and include them at the end of your post. Social media sites are essentially extremely powerful search engines. Hashtags improve the likelihood of your post reaching a niche audience by reducing your post to easily searchable quanta. Just breathe and we'll make it through. #Blessed People search tags for topics

Attorneys are notorious for their social media reluctance. Perhaps it’s because the Professional Ethics rules are exceptionally stringent (more on that later), or maybe lawyers are just a busy group of professionals. Either way, you may not need a full social media suite, but a LinkedIn profile needs to be in your digital toolkit. And it better be as flashy as your triple-matted, mahogany-framed law degree. Why? Six months ago, I ran into a guy from my law school cohort who w