Here is the post you’ve been dying for. My personal collection—FROM ACTUAL PROFILES—of words to never use in your profile description or title on LinkedIn. I understand wanting to stand out, but LinkedIn is a professional platform, and you don’t want to be noticed for the wrong reasons, including hyperbole and being too trendy to be timeless. Everyone is a ninja at heart. These are in alphabetical order, which allows you to have fun regrouping them from most offensive to leas

This post was originally published May 20, 2016 on Attorney at Work. It’s June: time to update your LinkedIn again! After the inevitable January “fresh start” updates, many people leave their LinkedIn alone the rest of the year. If you’re a savvy social media user, you update your profile every three months with new pro bono work, awards and cases. If you haven’t refreshed your profile yet this year—hate to break it to you, but—you’re behind. General counsel may not post much

This post originally appeared at Attorney at Work on Feb. 18, 2016. In yesteryear, if you wanted to circulate news, you yelled it over the fence. In two minutes your neighbor had all of it. In 20 minutes it was around the block, and in two hours it was all over town. Not your average grandma. Fast-forward. In the 1980s, corporate communicators relied on faxed press releases and wire services such as PR Newswire and Business Wire to disseminate need-to-know news. Now, the 24-h

This post was originally published on Attorney at Work on October 23, 2015. The annual Legal Marketing Association Technology Conference/West is the equivalent of the State of the Union for law firm marketers. It’s a hands-on, application-oriented meeting with presentations from those at the top of their fields. Many presentations are data-driven, with speakers sharing surveys that show the current state of the legal marketing industry, with lessons for firms and marketers dr