Editor, writer, business development strategist and media coach with over 25 years experience on the beat and in the C-suite. Expertise includes legal industry trends, marketing, communications, public relations and content.
Based in San Francisco, with work published in San Francisco Magazine, San Francisco Attorney, The ABA Journal, Forbes ASAP, California Lawyer, and the Daily Journal. Susan writes "Content Under Pressure" for Attorney at Work and guest posts for Ms. JD, LexisNexis, JD Supra and 3 Geeks and a Law Blog.
After 15 years of covering legal affairs as a journalist, I became a legal marketing and content strategist to help law firms find and share their own narrative. My clients find they have higher visibility, a more focused approach to marketing and PR, and are better able to compete in the legal marketplace. I am available for project work, longer term consulting relationships, fractional CMO positions and media coaching workshops.
Private clients range from individual professionals looking to grow their practice to domestic and international law firms with 20 - 1,000 employees.
"I've worked with Susan at a number of stops throughout the past decade, and she is as knowledgeable about the Bay Area and Silicon Valley legal markets as anyone I know. She is an excellent writer and refreshingly frank in a crowded field where marketing-speak and platitudes are the unfortunate norm."
VP Client Development
"We hired Susan to help the law firm get better recognition in the West Coast at high-profile events and to give us real-time, tailored market intelligence that could be read easily by 200+ partners. She ensured that our partners were well-informed and had full, relevant agendas when they came to the West Coast that focused on client-winning meetings and events."
Bird & Bird
"Susan has her finger on the pulse of the California legal market which enables her to effectively guide us in our business development efforts. Her deep understanding of our firm and our niche market has allowed us to focus our efforts, increase our visibility in the community and push ourselves to develop our contacts with the net result of increased business."
WSM Immigration Law Firm