As Karl the Fog rolls into the Richmond today, I can't help but reflect on the ups and downs of this past summer. "I am such a #GoodBoy," Linus retweeted. I happened to take a 36-hour hiatus from Twitter about the same time that New York Times reporter Maggie Haberman, who covers the Trump administration, announced that she was stepping back from the platform, citing its increasing toxicity.
Granted, that time coincided with a mid-week overnight trip to Southern California,
I’ve been immersed in social media lately (beyond my typical compulsion), and thinking a lot about how best to teach both concepts and practical skills to lawyers who want to engage online to promote their practices. Part of that work has been editing Attorney At Work’s latest social media e-book. This free download is topical, easy to skim, and very actionable. Whether you want to improve your LinkedIn game, do more with Twitter, or get into video, this guide is for you.
This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Over the last two months, I’ve been knee-deep in a massive research project that has required me to look at hundreds of profiles on LinkedIn. I’ve come to the conclusion that there’s only one thing more wrong with not being on LinkedIn--being on the platform with a crappy profile.
Setting up a picture-less profile with 37 followers is the LinkedIn equivale
This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Some attorneys are afraid of the self-promotional aspects of social media. Sure, it’s torture to be around someone who only talks about themselves, and that’s how some people perceive social. But this isn’t an issue if you adhere to the 80/20 rule. The 80/20 rule holds that only 20 percent of your posts should be about you and your products, services and con