The Wall Street Journal’s Legal Bureau launched in 2006 with two or three reporters. Now the team is six to seven deep, and represents the mother lode for PR professionals pitching pieces on legal affairs. Gorkana Group, the premier global media intelligence agency, recently hosted a panel with Joanna Chung, Bureau Chief, and Ashby Jones, Reporter and Deputy Bureau Chief. Gorkana hosted an exclusive media briefing with WSJ Law Bureau reps Joanna Chung & Ashby Jones on March 1

The tragedy of Germanwings Flight 9525 is an example of a PR disaster writ largely by its parent company, Lufthansa. How should a corporation or individual react in light of drastically damaging but uncertain facts? It’s not difficult. Here’s how. 1. Have a plan from the get-go. Lufthansa is a commercial aviation company. It is not impossible one of its aircraft would crash. Have a crisis communications plan that can be altered to fit any circumstance (weather, hijacking, pil

Though the quote sometimes varies, and has been attributed alternatively to Mark Twain and poet Audre Lourde, the sentiment holds true: there is no such thing as a new idea. This is what makes marketers jump out of bed with glee every morning. If there are no new ideas, then marketing and PR is all about packaging. The possibilities for pitching are endless. What do I mean? It’s all about the context of the product, its relevance in today’s world, and its resonance with today

OK, big confession up front. I am ripping off most of this content (OK, all of it) from my friend and colleague, social media guru Janet Fouts. Though I’ve wasted an enormous amount of time on Twitter for years (like, seriously), I’ve recently taken her training and she is the best. Janet Fouts: Social Media Marketing Rock Star She advocates a more mindful approach to marketing, especially through social media. I’ve taken her wisdom and summarized it into the following bullet