Inside WSJ: Pitching the Mother Lode
The Wall Street Journal’s Legal Bureau launched in 2006 with two or three reporters. Now the team is six to seven deep, and represents...
How Not to Run Your PR: Lessons from Flight 9525
The tragedy of Germanwings Flight 9525 is an example of a PR disaster writ largely by its parent company, Lufthansa. How should a...
No Such Thing as a New Idea
Though the quote sometimes varies, and has been attributed alternatively to Mark Twain and poet Audre Lourde, the sentiment holds true:...
Are You Ready for Social Media Marketing?
OK, big confession up front. I am ripping off most of this content (OK, all of it) from my friend and colleague, social media guru Janet...
