Nicolas Cole had a great two-minute read on Medium talking about the type of content that goes viral. He writes: “One of the ironies of the Internet is that when you write things you expect people to read, nobody reads them. When you write things you’re a little hesitant to share (because they reveal something vulnerable about you), everybody reads them. The more honest the content, the more it gets shared.” He’s right. It's why I love KFC’s brilliant PR recovery (I us

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Unemployment is at a 16-year low, at 4.3%. Part of that improvement is undoubtedly the cottage industry that has exploded based on parsing language coming out of the Trump Administration. Much work last month went into dissecting the use of the word “hope.” Until we get an evaluation of any potential obstruction of justice charges, I’ll label Trump’s use o

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. When the news cycle isn’t consumed with all things Russian, it dips into pop culture to provide us with some relief. Watching the Oscars and the ensuing coverage of EnvelopeGate got me to thinking once again about crisis PR. Each individual word matters in a company’s first statement following a disaster. PwC’s initial apology missed the mark, both in timeli

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Next month I head to Las Vegas for the LMA Annual Conference to present with Vivian Hood, President of PR at Jaffe, and Brian Kiefer, Director of PR at Seyfarth Shaw. Our panel is “Tearing Down the Silo: Integrating PR and Content.” Here are some thoughts on the topic to wet your whistle. For many law firm public relations professionals, the job is 80% r