
Not Your Grandma's Public Relations
This post originally appeared at Attorney at Work on Feb. 18, 2016. In yesteryear, if you wanted to circulate news, you yelled it over the fence. In two minutes your neighbor had all of it. In 20 minutes it was around the block, and in two hours it was all over town. Not your average grandma. Fast-forward. In the 1980s, corporate communicators relied on faxed press releases and wire services such as PR Newswire and Business Wire to disseminate need-to-know news. Now, the 24-h

How to Be a Closeted Control Freak
We’ve all seen it in the press pool, and a few of you have been unfortunate enough to be on the receiving end: A press conference or interview starts out in a civilized and controlled fashion, and then goes downhill when a seasoned reporter smells blood and goes for the jugular. Pretty soon it resembles a National Geographic episode and you are just waiting for the gazelle to go down. Reporters aren't usually this terrifying. Media-savvy subjects know how to control an interv

The Little Dog: Accepting & Accentuating Your Brand
About a year and a half ago, Susan adopted a Jack Russell-Chihuahua, Linus, who weighs in at an impressive nine pounds. Aside from eating, sleeping, shedding and modeling for Twitter pictures, Linus serves as Susan’s service dog. He is her constant companion; wherever Susan goes, Linus leads the way. Since rescuing Linus, Susan’s life has changed dramatically for the better. Linus: Emergency Cute Edition Personal vs. Professional Personas As Susan incorporated Linus into her

The CEO Whisperer Shares the Key to a Great Presentation
Remember the last time you and your partner trotted out your perennial argument? Were you at a loss for words? No. What about those heated political discussions with your in-laws? Were you ever caught flat-footed? Of course not. Why? Because those were points of view you have honed over time. Most importantly, you immediately focused in on the content most relevant to your audience. CEO whisperer and communications specialist Rebecca Goldsmith of C-Level Stories graciously to