I’m all about SEO this month as I prep for an upcoming LMA panel in San Francisco on balancing the algorithmic needs of the web with creating compelling, engaging content that’s not suffocating in keywords. Linus has advanced in doggy day care to word games. I had an interesting conversation on the topic with Andres Acosta, a product designer and web consultant with David Perry & Associates. We’re working together on a client’s website, and the classic discussion arose. How

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Next month I head to Las Vegas for the LMA Annual Conference to present with Vivian Hood, President of PR at Jaffe, and Brian Kiefer, Director of PR at Seyfarth Shaw. Our panel is “Tearing Down the Silo: Integrating PR and Content.” Here are some thoughts on the topic to wet your whistle. For many law firm public relations professionals, the job is 80% r

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. When was the last time you looked at your current annual marketing plan? The week after it was disseminated? That’s what I thought. In fact, that’s what most of us do. To glean the full value of your plan, pull it out mid-year and review where you are. There’s more to it than just running down a checklist of accomplishments or breakdowns. You need to ass

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. If you are in the parts of the country suffering from the heat dome, you have my profound sympathies. It’s 61 degrees and breezy here in San Francisco. But all that heat and humidity is the perfect time to stay indoors and work on your mid-year marketing to-dos, particularly if you’ve neglected those in the last few months. Catch up on your to-do list or add