As a lawyer, all of your digital transmissions are subject to the Rules of Professional Conduct (for the purposes of this post, see CA Rule 1-400 Advertising and Solicitation). The New York State Bar Association has gone so far as to release its own handbook for attorney social media behavior, and other states are not far behind. Moreover, your firm may have its own social media and public relations guidelines further restricting your online activities. As all social media tr

The best products boast memorable taglines. These are the two-to-four word snippets that come after the formal name of the company. There’s Hertz’s “We Try Harder,” Nike’s “Just Do It,” and Imax’s “Think Big.” Even Democratic Senator Bernie Sanders launched “Feel the Bern” for his presidential campaign, conveying a youthful passion and excitement which is whipping the millennial vote into action. Brilliant. Distilling a feeling into a few words is brilliant. Some professional

Attorneys are notorious for their social media reluctance. Perhaps it’s because the Professional Ethics rules are exceptionally stringent (more on that later), or maybe lawyers are just a busy group of professionals. Either way, you may not need a full social media suite, but a LinkedIn profile needs to be in your digital toolkit. And it better be as flashy as your triple-matted, mahogany-framed law degree. Why? Six months ago, I ran into a guy from my law school cohort who w

Now that your social media accounts are live, how do you develop a strategy? There’s a general misconception among small professional service firms that you can establish a few social media accounts and, so long as they have your firm’s information and a few intermittent posts about relevant issues, you’re golden. But unfocused or sloppy content creation is useless. Other than establishing that your firm has a digital pulse, it doesn’t help your business. Any content strategy