Want to know how to build a brand? Ask Jimmy Nguyen. And you don’t need his auspicious last name—pronounced “WIN”—to do it. If you know Nguyen, you know he is relentlessly positive, a crazy energetic overachiever, loves the color orange, and is a strong advocate for diversity and LGBT rights. And if you don’t know him, you should. Nguyen is a Davis Wright Tremaine wunderkind partner who was often dubbed the ,“gay Vietnamese Oprah” by friends in the legal community. Turns out,

Though the quote sometimes varies, and has been attributed alternatively to Mark Twain and poet Audre Lourde, the sentiment holds true: there is no such thing as a new idea. This is what makes marketers jump out of bed with glee every morning. If there are no new ideas, then marketing and PR is all about packaging. The possibilities for pitching are endless. What do I mean? It’s all about the context of the product, its relevance in today’s world, and its resonance with today

Every once in a while, things go wrong. Disastrously wrong. A corporate client is accused of mischief among its board members. A client in civil litigation is found to have withheld discovery documents without your knowledge. Or worse, a client’s product has led to serious injury or death. The only company whose oil spill PR is rock solid. Understanding crisis management public relations will help you know what to say, and when. It can often be helpful to seize the opportunit

Video is a different animal. Editing may not always be an option in a live forum and you probably won’t get final cut. The good news is that you can train yourself to ace a video interview pretty easily. Begin by watching the PBS Newshour. Watch how long commentators are given to speak, watch how they answer questions, and watch how they bring the conversation back to the points they want to stress, regardless of the question. Practice in front of a friend or colleague before