The CEO Whisperer Shares the Key to a Great Presentation
Remember the last time you and your partner trotted out your perennial argument? Were you at a loss for words? No. What about those...
Inside WSJ: Pitching the Mother Lode
The Wall Street Journal’s Legal Bureau launched in 2006 with two or three reporters. Now the team is six to seven deep, and represents...
How Not to Run Your PR: Lessons from Flight 9525
The tragedy of Germanwings Flight 9525 is an example of a PR disaster writ largely by its parent company, Lufthansa. How should a...
How to Avoid Lawyer Edit-itis
When I am called by a firm to write web or brochure copy, it’s usually because the first run through with an internal team yielded a...
