Client alerts and newsletters are great ways to stay in touch with contacts. In a 2015 survey by Greentarget and Zeughauser Group of 165 in-house lawyers, 77 percent said client alerts and 76 percent said practice group newsletters were the content they found most valuable. How to stand out in that crowd? Vary the types of content you send clients. Here are some options. Quick Court Decision Analyses Many firms put out short, timely alerts of new appellate decisions when they

The conclusion of Downton Abbey has me thinking about law firm web copy. Say what, now? I’m speaking, of course, of law firm histories. It is very tempting to commemorate a big anniversary with a self-congratulatory press release, collateral or web copy. It used to be fairly common. I once covered the 25th anniversary of the founding of a Valley firm. They ordered a giant “25” ice sculpture and the partners posed around it. Other than the debut of New Coke, I cannot remember

We’re all guilty of it. All of your friends tell you that you’re Hi-LARious, so you craft a delightful witticism and drop it right into your blog post or Facebook feed. You speak at an event or in an interview and throw a few hooks in with your one-two punch. Everyone enjoys a little sarcasm or a cute quip, right? Wrong. Very wrong. Danger, Will Robinson. Unless you’re a comedian or a professional writer, don’t lay on the funnies. There’s a reason those guys are paid the big