In the mid 2000s, Philadelphia real estate investor Zell Kravinsky found fame when he set out to donate his $45 million fortune, much of it to public health initiatives. After giving away all but $80,000, his family home and a minivan, Kravinsky donated a kidney—to a complete stranger—and later contemplated donating a second. To Kravinsky, a devout utilitarian, saving a life--any life--would be worth his. Who knows, he reasoned, what another person might be able to accomplis

Nicolas Cole had a great two-minute read on Medium talking about the type of content that goes viral. He writes: “One of the ironies of the Internet is that when you write things you expect people to read, nobody reads them. When you write things you’re a little hesitant to share (because they reveal something vulnerable about you), everybody reads them. The more honest the content, the more it gets shared.” He’s right. It's why I love KFC’s brilliant PR recovery (I us

Content is everywhere. Blame my upbringing as a journalist, or the fact that I live near one of the best bookstores in San Francisco. According to Maslow, my myopia is within the normal range of human behavior. I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail. (Maslow, The Psychology of Science, 1966.) When the legal community first started focusing on content, people simply wanted something to fill out their CVs, raise

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Unemployment is at a 16-year low, at 4.3%. Part of that improvement is undoubtedly the cottage industry that has exploded based on parsing language coming out of the Trump Administration. Much work last month went into dissecting the use of the word “hope.” Until we get an evaluation of any potential obstruction of justice charges, I’ll label Trump’s use o