Look to Your Outbox
This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. We all know the...
The Power of Legal Narrative
Unless you’ve been living off the grid, you know that TED talks are wildly popular. One reason why is that each carefully scripted...
Finding Your Corporate & Personal Values
All products and companies need a brand, and all individuals need a personal brand. It greatly influences the consumer’s buying decision,...
Law Firm Client Personas
Consumer companies create dozens of consumer personas to sell products. Anybody who sells anything has likely labeled you, your needs,...
