Content is everywhere. Blame my upbringing as a journalist, or the fact that I live near one of the best bookstores in San Francisco. According to Maslow, my myopia is within the normal range of human behavior. I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail. (Maslow, The Psychology of Science, 1966.) When the legal community first started focusing on content, people simply wanted something to fill out their CVs, raise

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Next month I head to Las Vegas for the LMA Annual Conference to present with Vivian Hood, President of PR at Jaffe, and Brian Kiefer, Director of PR at Seyfarth Shaw. Our panel is “Tearing Down the Silo: Integrating PR and Content.” Here are some thoughts on the topic to wet your whistle. For many law firm public relations professionals, the job is 80% r

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. If you are in the parts of the country suffering from the heat dome, you have my profound sympathies. It’s 61 degrees and breezy here in San Francisco. But all that heat and humidity is the perfect time to stay indoors and work on your mid-year marketing to-dos, particularly if you’ve neglected those in the last few months. Catch up on your to-do list or add

This post was originally published on Ms. JD. I recently received some sage advice from a valued mentor. She said to stop saying “I’m sorry.” In emails, in person, on the phone, no matter where. You are a busy, successful professional. Just. Stop. Saying. It. She needs a face card because she doesn't really mean it. Here’s the thinking. “Sorry for the delay,” “Sorry for missing this,” “Sorry for not responding earlier” is for your benefit, to assuage your guilt, not theirs. Y