I’ve been immersed in social media lately (beyond my typical compulsion), and thinking a lot about how best to teach both concepts and practical skills to lawyers who want to engage online to promote their practices. Part of that work has been editing Attorney At Work’s latest social media e-book. This free download is topical, easy to skim, and very actionable. Whether you want to improve your LinkedIn game, do more with Twitter, or get into video, this guide is for you. S

Last month I spoke at the annual meeting of the Association of Intellectual Property Firms on legal marketing, personal branding and social media. One of the points I hammered home is this: It’s not whether you have a personal brand. It’s whether you will write that narrative, or allow someone to write it for you. Here are two data points to consider as you muse personal branding: “If you don’t think you have a personal brand, it’s probably pretty bad.” –Some guy on Twitt

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. I once saw a great tweet that said, roughly, “If you think you don’t have a personal brand, the one you have is pretty bad.” Personal branding is about marketing yourself as if you were a product. Think about consumer product marketing. It’s more than just talking about what the product is. It’s about what it does, how it does it, why it does it better and

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. The conclusion of Downton Abbey has me thinking about law firm web copy. Say what, now? I’m speaking, of course, of law firm histories. I won’t go into the reasons why firms commission histories, or devote more than a passing glance at the firm’s gestation on its website. What I will tell you is why it’s nearly always self-centered, not client-centered