How do you target followers and grow your network on Twitter or Instagram? Implement a hashtag strategy. Pick one to five buzzwords summing up your post’s main topics and include them at the end of your post. Social media sites are essentially extremely powerful search engines. Hashtags improve the likelihood of your post reaching a niche audience by reducing your post to easily searchable quanta. Just breathe and we'll make it through. #Blessed People search tags for topics

The best products boast memorable taglines. These are the two-to-four word snippets that come after the formal name of the company. There’s Hertz’s “We Try Harder,” Nike’s “Just Do It,” and Imax’s “Think Big.” Even Democratic Senator Bernie Sanders launched “Feel the Bern” for his presidential campaign, conveying a youthful passion and excitement which is whipping the millennial vote into action. Brilliant. Distilling a feeling into a few words is brilliant. Some professional

Attorneys are notorious for their social media reluctance. Perhaps it’s because the Professional Ethics rules are exceptionally stringent (more on that later), or maybe lawyers are just a busy group of professionals. Either way, you may not need a full social media suite, but a LinkedIn profile needs to be in your digital toolkit. And it better be as flashy as your triple-matted, mahogany-framed law degree. Why? Six months ago, I ran into a guy from my law school cohort who w

About a year and a half ago, Susan adopted a Jack Russell-Chihuahua, Linus, who weighs in at an impressive nine pounds. Aside from eating, sleeping, shedding and modeling for Twitter pictures, Linus serves as Susan’s service dog. He is her constant companion; wherever Susan goes, Linus leads the way. Since rescuing Linus, Susan’s life has changed dramatically for the better. Linus: Emergency Cute Edition Personal vs. Professional Personas As Susan incorporated Linus into her