Nicolas Cole had a great two-minute read on Medium talking about the type of content that goes viral. He writes: “One of the ironies of the Internet is that when you write things you expect people to read, nobody reads them. When you write things you’re a little hesitant to share (because they reveal something vulnerable about you), everybody reads them. The more honest the content, the more it gets shared.” He’s right. It's why I love KFC’s brilliant PR recovery (I us

I met this week with famed legal humorist Malcolm Kushner at an Inner Richmond cafe. In between some brilliant stuff and a few groaners, I managed to wrangle some serious advice from him. Malcolm Kushner: The Legal Industry's Funny Man While we’ve cautioned against using humor in forward-facing marketing content or at a press conference, humor can be a speech-saving element in a presentation or address where you can visibly connect with your audience. Kushner, who has publish

We’re all guilty of it. All of your friends tell you that you’re Hi-LARious, so you craft a delightful witticism and drop it right into your blog post or Facebook feed. You speak at an event or in an interview and throw a few hooks in with your one-two punch. Everyone enjoys a little sarcasm or a cute quip, right? Wrong. Very wrong. Danger, Will Robinson. Unless you’re a comedian or a professional writer, don’t lay on the funnies. There’s a reason those guys are paid the big