

Breaking the Formidable Into the Manageable
This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. As I’m editing Attorney At Work’s social media e-book this month, I’m reminded of the formidable distance between what we could be doing and what’s realistically doable. This applies to producing content and professional engagement on social media, but also to so many things in our lives: taxes, dealing with walk-in closets, the back of the fridge. "I dare s


Law Firms: Put Down the Shotgun and Embrace Strategic PR
This post was originally published on LexisNexis Business of Law Blog on April 28, 2016. For many law firm public relations professionals, their job is 80% reactive and 20% proactive. The pros manage to get that ratio down to 50/50, but it’s tough. Either camp really needs to make that time count. It must be true if Bill Gates said it. To complicate matters, the marketing, business development, and PR teams at some firms are so siloed: one department has no idea what the othe


Back to the Basics with Social
Now that your social media accounts are live, how do you develop a strategy? There’s a general misconception among small professional service firms that you can establish a few social media accounts and, so long as they have your firm’s information and a few intermittent posts about relevant issues, you’re golden. But unfocused or sloppy content creation is useless. Other than establishing that your firm has a digital pulse, it doesn’t help your business. Any content strategy