You can’t throw a bag of kale down the kombucha aisle without hearing someone talk about big data, predictive data, or AI. And for good reason. DLA Piper famously used data analytics to predict which clients were in danger of severing business ties. I’ll be speaking later this month at Legal Tech West on how to use content data analytics to drive and course-correct content strategy. It all sounds very big and impressive. But Adrian Lurssen of JD Supra reminded me recently tha

This has been a tough year for many of us, personally, politically, meteorologically—pretty much any way you slice it. The holidays are as much about reflection as celebration. And that brings me to service. Service to others is one way we regain control and feed our souls. Altruism benefits us as much as it benefits others. Some have posited that behaving selflessly may be the wisest ‘self-serving’ thing we can do. An act of service gets us out of our head, is an opportuni

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Some attorneys are afraid of the self-promotional aspects of social media. Sure, it’s torture to be around someone who only talks about themselves, and that’s how some people perceive social. But this isn’t an issue if you adhere to the 80/20 rule. The 80/20 rule holds that only 20 percent of your posts should be about you and your products, services and con

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Unemployment is at a 16-year low, at 4.3%. Part of that improvement is undoubtedly the cottage industry that has exploded based on parsing language coming out of the Trump Administration. Much work last month went into dissecting the use of the word “hope.” Until we get an evaluation of any potential obstruction of justice charges, I’ll label Trump’s use o