I once saw a great tweet that said, roughly, “If you think you don’t have a personal brand, the one you have is pretty bad.” Personal branding is about marketing yourself as if you were a product. Think about consumer product marketing. It’s more than just talking about what the product is. It’s about what it does, how it does it, why it does it better, and how you feel when you use it. For job seekers, this is leading to a shift away from simply submitting a resume to provid

Why do some lawyers and professors find themselves quoted so often? How are they magically on speed dial with certain outlets? Certainly credit goes to their skills as an interview subject, but also to their rapport and relationship with the journalist. Forging professional friendships doesn't need to be so formal. When I was a reporter, I had several trusted lawyers and judges who consistently made themselves available to explain issues to me. I didn’t quote them every time