This post originally appeared April 12, 2016 on Attorney at Work. Why do you find certain lawyers quoted so often? Are they magically on speed dial with certain outlets? In short, yes. Befriending a reporter is an exercise in social capital. You want to create an easy, mutually beneficial relationship. It may be intimidating to some, but it can be done. Most reporters are more approachable than this. When I was a reporter, I had several trusted lawyers and judges who consiste

We’ve all seen it in the press pool, and a few of you have been unfortunate enough to be on the receiving end: A press conference or interview starts out in a civilized and controlled fashion, and then goes downhill when a seasoned reporter smells blood and goes for the jugular. Pretty soon it resembles a National Geographic episode and you are just waiting for the gazelle to go down. Reporters aren't usually this terrifying. Media-savvy subjects know how to control an interv

The Wall Street Journal’s Legal Bureau launched in 2006 with two or three reporters. Now the team is six to seven deep, and represents the mother lode for PR professionals pitching pieces on legal affairs. Gorkana Group, the premier global media intelligence agency, recently hosted a panel with Joanna Chung, Bureau Chief, and Ashby Jones, Reporter and Deputy Bureau Chief. Gorkana hosted an exclusive media briefing with WSJ Law Bureau reps Joanna Chung & Ashby Jones on March 1

Video is a different animal. Editing may not always be an option in a live forum and you probably won’t get final cut. The good news is that you can train yourself to ace a video interview pretty easily. Begin by watching the PBS Newshour. Watch how long commentators are given to speak, watch how they answer questions, and watch how they bring the conversation back to the points they want to stress, regardless of the question. Practice in front of a friend or colleague before