Keeping up with the content train can be a challenge, even when you think you’ve optimized production. Serving as a newspaper editor taught me that there are days when whatever can do wrong will do so. Someone named Murphy tried to claim credit, but I’m pretty sure she just had a piece due. Stories fall through, and unless you want to print your Instacart list or turn it over to the dogs of Instagram, you’ve got to come up with some kind of copy to fill the hole. Linus make

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. I was asked recently to supply a single piece of advice for lawyers for Be It Resolved, a compilation of New Year’s resolutions published jointly by Attorney at Work, where I have a monthly column, and Greenfield Belser, one of the legal field’s premier brand design firms. So in honor of January, I’m expanding on the concept I shared, which entails a mindful

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Because this is a busy time of year with burgeoning professional and personal to-do lists, I’m not going to add to them save this one piece of advice: drink more water. That is, get up from your desk and out of your office and go to the firm café, coffee bar, kitchen, ping-pong table or patio. Then, talk to your colleagues. Lawyers and legal marketers need

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. If you are in the parts of the country suffering from the heat dome, you have my profound sympathies. It’s 61 degrees and breezy here in San Francisco. But all that heat and humidity is the perfect time to stay indoors and work on your mid-year marketing to-dos, particularly if you’ve neglected those in the last few months. Catch up on your to-do list or add