

Gratitude for What Is
Hurricanes, fires, shootings, political and personal drama abound amid disasters both natural and manmade: this has been a traumatic year.
Mental health has been an increasingly public part of discussions about workplace wellness in the legal industry. After years of talking about the incidence of anxiety, depression, suicide, and substance use in the occasional CLE, the discussion has moved beyond statistics as attorneys are beginning to tell their own stories. Whether in


Keep Twitter Smart and Simple
I’ve been immersed in social media lately (beyond my typical compulsion), and thinking a lot about how best to teach both concepts and practical skills to lawyers who want to engage online to promote their practices. Part of that work has been editing Attorney At Work’s latest social media e-book. This free download is topical, easy to skim, and very actionable. Whether you want to improve your LinkedIn game, do more with Twitter, or get into video, this guide is for you.
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Clients Want YOU to Initiate Conversations
This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Content creators and marketers need to look at their analytics regularly, and my data tells me my posts on “What In-House Counsel Want” are uniformly well read and shared. So, here’s my take on the Silicon Valley GC panel I attended last month regarding their likes and dislikes.
The main themes: Engage with me on my terms, in my intellectual space, with my


Crisis PR
This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. When the news cycle isn’t consumed with all things Russian, it dips into pop culture to provide us with some relief. Watching the Oscars and the ensuing coverage of EnvelopeGate got me to thinking once again about crisis PR. Each individual word matters in a company’s first statement following a disaster. PwC’s initial apology missed the mark, both in timeli