Keeping up with the content train can be a challenge, even when you think you’ve optimized production. Serving as a newspaper editor taught me that there are days when whatever can do wrong will do so. Someone named Murphy tried to claim credit, but I’m pretty sure she just had a piece due. Stories fall through, and unless you want to print your Instacart list or turn it over to the dogs of Instagram, you’ve got to come up with some kind of copy to fill the hole. Linus make