Nicolas Cole had a great two-minute read on Medium talking about the type of content that goes viral. He writes: “One of the ironies of the Internet is that when you write things you expect people to read, nobody reads them. When you write things you’re a little hesitant to share (because they reveal something vulnerable about you), everybody reads them. The more honest the content, the more it gets shared.” He’s right. It's why I love KFC’s brilliant PR recovery (I us