You can’t throw a bag of kale down the kombucha aisle without hearing someone talk about big data, predictive data, or AI. And for good reason. DLA Piper famously used data analytics to predict which clients were in danger of severing business ties. I’ll be speaking later this month at Legal Tech West on how to use content data analytics to drive and course-correct content strategy. It all sounds very big and impressive. But Adrian Lurssen of JD Supra reminded me recently tha