Last month I spoke at the annual meeting of the Association of Intellectual Property Firms on legal marketing, personal branding and social media. One of the points I hammered home is this: It’s not whether you have a personal brand. It’s whether you will write that narrative, or allow someone to write it for you. Here are two data points to consider as you muse personal branding: “If you don’t think you have a personal brand, it’s probably pretty bad.” –Some guy on Twitt