This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Over the last two months, I’ve been knee-deep in a massive research project that has required me to look at hundreds of profiles on LinkedIn. I’ve come to the conclusion that there’s only one thing more wrong with not being on LinkedIn--being on the platform with a crappy profile.
Setting up a picture-less profile with 37 followers is the LinkedIn equivale