This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Some attorneys are afraid of the self-promotional aspects of social media. Sure, it’s torture to be around someone who only talks about themselves, and that’s how some people perceive social. But this isn’t an issue if you adhere to the 80/20 rule. The 80/20 rule holds that only 20 percent of your posts should be about you and your products, services and con