This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Content creators and marketers need to look at their analytics regularly, and my data tells me my posts on “What In-House Counsel Want” are uniformly well read and shared. So, here’s my take on the Silicon Valley GC panel I attended last month regarding their likes and dislikes.
The main themes: Engage with me on my terms, in my intellectual space, with my