This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Next month I head to Las Vegas for the LMA Annual Conference to present with Vivian Hood, President of PR at Jaffe, and Brian Kiefer, Director of PR at Seyfarth Shaw. Our panel is “Tearing Down the Silo: Integrating PR and Content.” Here are some thoughts on the topic to wet your whistle. For many law firm public relations professionals, the job is 80% r