This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Content creation can be tricky. How to stand out in that crowd? Vary the types of content you send clients, and make sure you send out alerts and newsletters consistently. Here are some options. Quick Court Decision Analyses. Many firms put out short, timely alerts of new appellate decisions when they are handed down. Cut down the time it takes to write the