Client alerts and newsletters are great ways to stay in touch with contacts. In a 2015 survey by Greentarget and Zeughauser Group of 165 in-house lawyers, 77 percent said client alerts and 76 percent said practice group newsletters were the content they found most valuable. How to stand out in that crowd? Vary the types of content you send clients. Here are some options. Quick Court Decision Analyses Many firms put out short, timely alerts of new appellate decisions when they
This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. When was the last time you looked at your current annual marketing plan?
The week after it was disseminated?
That’s what I thought. In fact, that’s what most of us do. To glean the full value of your plan, pull it out mid-year and review where you are. There’s more to it than just running down a checklist of accomplishments or breakdowns. You need to ass