This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. I once saw a great tweet that said, roughly, “If you think you don’t have a personal brand, the one you have is pretty bad.” Personal branding is about marketing yourself as if you were a product. Think about consumer product marketing. It’s more than just talking about what the product is. It’s about what it does, how it does it, why it does it better and

This post originally appeared at Attorney at Work on Feb. 18, 2016. In yesteryear, if you wanted to circulate news, you yelled it over the fence. In two minutes your neighbor had all of it. In 20 minutes it was around the block, and in two hours it was all over town. Not your average grandma. Fast-forward. In the 1980s, corporate communicators relied on faxed press releases and wire services such as PR Newswire and Business Wire to disseminate need-to-know news. Now, the 24-h