This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. The conclusion of Downton Abbey has me thinking about law firm web copy. Say what, now? I’m speaking, of course, of law firm histories. I won’t go into the reasons why firms commission histories, or devote more than a passing glance at the firm’s gestation on its website. What I will tell you is why it’s nearly always self-centered, not client-centered