Law Firm Histories
The conclusion of Downton Abbey has me thinking about law firm web copy. Say what, now? I’m speaking, of course, of law firm histories....
The Power of Legal Narrative
Unless you’ve been living off the grid, you know that TED talks are wildly popular. One reason why is that each carefully scripted...
What's Your Market?
This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. Marketing 101...
Finding Your Corporate & Personal Values
All products and companies need a brand, and all individuals need a personal brand. It greatly influences the consumer’s buying decision,...
