October - 2015

Your (Not So) Secret Weapon: Attorney Bios

Your (Not So) Secret Weapon: Attorney Bios

This post originally appeared on PinHawk Blog on October 22, 2015. The Legal Marketing Association’s annual LMA Tech conference can be a tsunami of information. While just a quarter of the size of the annual LMA meeting, it is jam-packed with multiple tracks featuring presentations from those at the top of the industry. Each year, data continues to show that attorney bio pages are the most popular pages of a firm or attorney’s website. In-house counsel go there first when res

What Tech Company In-House Counsel Want (A Lot) — Lessons from #LMAtech 2015

What Tech Company In-House Counsel Want (A Lot) — Lessons from #LMAtech 2015

This post was originally featured on 3 Geeks and a Law Blog on October 22, 2015. LMA Tech’s annual in-house counsel panel is always one of the biggest draws of the conference, and this year was no different. Last week’s discussion in San Francisco, moderated as always by Nat Slavin of Wicker Park Group, could be called the “one-size-fits-one” lesson. However, I’ve dubbed it the “come-to-Jesus” panel. Repent of your sins, outside counsel, and sin no more. The panel consisted o

Lawyers Beware: How to Stay Squeaky Clean on Social

Lawyers Beware: How to Stay Squeaky Clean on Social

As a lawyer, all of your digital transmissions are subject to the Rules of Professional Conduct (for the purposes of this post, see CA Rule 1-400 Advertising and Solicitation). The New York State Bar Association has gone so far as to release its own handbook for attorney social media behavior, and other states are not far behind. Moreover, your firm may have its own social media and public relations guidelines further restricting your online activities. As all social media tr

Using Humor to Engage Your Audience

Using Humor to Engage Your Audience

I met this week with famed legal humorist Malcolm Kushner at an Inner Richmond cafe. In between some brilliant stuff and a few groaners, I managed to wrangle some serious advice from him. Malcolm Kushner: The Legal Industry's Funny Man While we’ve cautioned against using humor in forward-facing marketing content or at a press conference, humor can be a speech-saving element in a presentation or address where you can visibly connect with your audience. Kushner, who has publish

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