How do you target followers and grow your network on Twitter or Instagram? Implement a hashtag strategy. Pick one to five buzzwords summing up your post’s main topics and include them at the end of your post. Social media sites are essentially extremely powerful search engines. Hashtags improve the likelihood of your post reaching a niche audience by reducing your post to easily searchable quanta. Just breathe and we'll make it through. #Blessed People search tags for topics

The best products boast memorable taglines. These are the two-to-four word snippets that come after the formal name of the company. There’s Hertz’s “We Try Harder,” Nike’s “Just Do It,” and Imax’s “Think Big.” Even Democratic Senator Bernie Sanders launched “Feel the Bern” for his presidential campaign, conveying a youthful passion and excitement which is whipping the millennial vote into action. Brilliant. Distilling a feeling into a few words is brilliant. Some professional

We’ve all seen it in the press pool, and a few of you have been unfortunate enough to be on the receiving end: A press conference or interview starts out in a civilized and controlled fashion, and then goes downhill when a seasoned reporter smells blood and goes for the jugular. Pretty soon it resembles a National Geographic episode and you are just waiting for the gazelle to go down. Reporters aren't usually this terrifying. Media-savvy subjects know how to control an interv