Back to the Basics with Social
Now that your social media accounts are live, how do you develop a strategy? There’s a general misconception among small professional...
The Little Dog: Accepting & Accentuating Your Brand
About a year and a half ago, Susan adopted a Jack Russell-Chihuahua, Linus, who weighs in at an impressive nine pounds. Aside from...
Building Smart Social
So you’ve decided your casual approach to social media needs some structure. (Remember: Stick to the “Big Three” for your business’...
When a Reporter Calls, or Prepping for Your 15 Minutes
When reporters are on deadline, they want two things: No. 2: A great source. No. 1: A great source who understands their needs and the...