Not sure where to begin with social media, some law firms dabble in Twitter or LinkedIn, may run a blog, or rely on a couple of partners who have an emerging online presence. Sound OK? Not really. The result of an unfocused approach is usually three or four lackluster channels which may not complement each other and don’t say much about the firm, other than it has failed to grasp the online market. Fortunately, the advent of social media has led to virtually free marketing an

Remember the last time you and your partner trotted out your perennial argument? Were you at a loss for words? No. What about those heated political discussions with your in-laws? Were you ever caught flat-footed? Of course not. Why? Because those were points of view you have honed over time. Most importantly, you immediately focused in on the content most relevant to your audience. CEO whisperer and communications specialist Rebecca Goldsmith of C-Level Stories graciously to

The Wall Street Journal’s Legal Bureau launched in 2006 with two or three reporters. Now the team is six to seven deep, and represents the mother lode for PR professionals pitching pieces on legal affairs. Gorkana Group, the premier global media intelligence agency, recently hosted a panel with Joanna Chung, Bureau Chief, and Ashby Jones, Reporter and Deputy Bureau Chief. Gorkana hosted an exclusive media briefing with WSJ Law Bureau reps Joanna Chung & Ashby Jones on March 1