How Not to Run Your PR: Lessons from Flight 9525
The tragedy of Germanwings Flight 9525 is an example of a PR disaster writ largely by its parent company, Lufthansa. How should a...
How to Avoid Lawyer Edit-itis
When I am called by a firm to write web or brochure copy, it’s usually because the first run through with an internal team yielded a...
Build Your Brand Like a WINNER
Want to know how to build a brand? Ask Jimmy Nguyen. And you don’t need his auspicious last name—pronounced “WIN”—to do it. If you know...
Should I Tweet My Ham Sandwich?
There are a lot of different ways to “do” Twitter. The trick is to find a style that works for you. Wisconsin Gov. Scott Walker is...
