Every once in a while, things go wrong. Disastrously wrong. A corporate client is accused of mischief among its board members. A client in civil litigation is found to have withheld discovery documents without your knowledge. Or worse, a client’s product has led to serious injury or death. The only company whose oil spill PR is rock solid. Understanding crisis management public relations will help you know what to say, and when. It can often be helpful to seize the opportunit

Video is a different animal. Editing may not always be an option in a live forum and you probably won’t get final cut. The good news is that you can train yourself to ace a video interview pretty easily. Begin by watching the PBS Newshour. Watch how long commentators are given to speak, watch how they answer questions, and watch how they bring the conversation back to the points they want to stress, regardless of the question. Practice in front of a friend or colleague before

You’re looking forward to the morning email blast from a top news outlet because you know you will be quoted in a piece. You may read it carefully, or you may give it the “Washington read,” which is drilling directly down to what they said about you. Either way, you find a quote that you believe is not what you said, or intended to say. Now what? He's mainly angry because he has no nose. Take a breath. Take another. Now take 10 more. This is the most important step. Whether t