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    Copyright © 2018 Susan Kostal.

    Convert Networking Into Content

    November 11, 2016

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    Susan Kostal

    This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here.

    I’m headed to the Silicon Valley Association of General Counsel All Hands Meeting this week, so professional development has been on my mind lately. I...

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    No-Fly Words for LinkedIn

    August 19, 2016

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    Susan Kostal

    Here is the post you’ve been dying for. My personal collection—FROM ACTUAL PROFILES—of words to never use in your profile description or title on LinkedIn.

    I understand wanting to stand out, but LinkedIn is a professional platform, and you don’t want to be noticed for t...

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    You're Wasting Your Time on Social Media

    June 11, 2015

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    Jen Hand

    Reddit. Digg. Wiki. Youtube. Wordpress. Quora. Instagram.

     

    Each year, the list of social media outlets grows. It’s easy to become bogged down deciding which new site to include in your marketing strategy. 

     

    This flower’s petals are about to fall off from the weight.

     

    What...

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    Should I Tweet My Ham Sandwich?

    April 7, 2015

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    Susan Kostal

    There are a lot of different ways to “do” Twitter. The trick is to find a style that works for you.

     

    Wisconsin Gov. Scott Walker is admittedly on the fringe when it comes to Twitter. He tweets a lot about his lunch. Apparently, this guy loves ham and cheese sandwiches....

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