This post was originally published May 20, 2016 on Attorney at Work. It’s June: time to update your LinkedIn again! After the inevitable January “fresh start” updates, many people leave their LinkedIn alone the rest of the year. If you’re a savvy social media user, you update your profile every three months with new pro bono work, awards and cases. If you haven’t refreshed your profile yet this year—hate to break it to you, but—you’re behind. General counsel may not post much

This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. How do you know who’s doing the best work in your industry? By “Best Of” lists, of course! At least, that’s the idea behind them. Done right, they are an important piece of marketing collateral. Award submissions to those “leader” lists can be an overwhelming amount of work. To manage the process, pick the most well-known and respected lists in your field. T