I once saw a great tweet that said, roughly, “If you think you don’t have a personal brand, the one you have is pretty bad.” Personal branding is about marketing yourself as if you were a product. Think about consumer product marketing. It’s more than just talking about what the product is. It’s about what it does, how it does it, why it does it better, and how you feel when you use it. For job seekers, this is leading to a shift away from simply submitting a resume to provid

Though the quote sometimes varies, and has been attributed alternatively to Mark Twain and poet Audre Lourde, the sentiment holds true: there is no such thing as a new idea. This is what makes marketers jump out of bed with glee every morning. If there are no new ideas, then marketing and PR is all about packaging. The possibilities for pitching are endless. What do I mean? It’s all about the context of the product, its relevance in today’s world, and its resonance with today

OK, big confession up front. I am ripping off most of this content (OK, all of it) from my friend and colleague, social media guru Janet Fouts. Though I’ve wasted an enormous amount of time on Twitter for years (like, seriously), I’ve recently taken her training and she is the best. Janet Fouts: Social Media Marketing Rock Star She advocates a more mindful approach to marketing, especially through social media. I’ve taken her wisdom and summarized it into the following bullet

We all know the tyranny of the inbox. He is a jealous lover, prone to wild behavior, incredibly possessive, covets your every moment, and won’t shut up. So break up with him. This British post box may as well be called "The Tower of London." OK, I get that’s impossible. But it’s vitally important for business development that he doesn’t control your life. Most incoming email demands reactive behavior. Sometimes you have initiated it, and thus a reply is a good thing. It means